Search results for "crossmodal correspondences"
showing 3 items of 3 documents
cARTegory Theory: Framing Aesthetics of Mathematics
2019
Mathematics can help investigate hidden patterns and structures in music and visual arts. Also, math in and of itself possesses an intrinsic beauty. We can explore such a specific beauty through the comparison of objects and processes in math with objects and processes in the arts. Recent experimental studies investigate the aesthetics of mathematical proofs compared to those of music. We can contextualize these studies within the framework of category theory applied to the arts (cARTegory theory), thanks to the helpfulness of categories for the analysis of transformations and transformations of transformations. This approach can be effective for the pedagogy of mathematics, mathematical mu…
Crossmodal correspondences between typefaces and food preferences drive congruent choices but not among young consumers
2022
Abstract Several studies suggest that consumers match stimuli across sensory modalities, with angular (vs. round) typefaces typically associated with sourness (vs. sweetness). Drawing on findings from the field of crossmodal correspondences, this study (N = 220) examined potential typeface effects in naturalistic settings and found that exposure to angular (vs. round) typeface increased (decreased) consumers’ preferences for sour (sweet) food but had no impact on their expectations or perceptions of these tastes. Moreover, while typeface did not have a direct effect on food choices, consumers exposed to angular (vs. round) typeface reported a greater relative preference for sour over sweet …